Maverick Logan
Bunnie XO, a prominent social media personality, podcaster, and entrepreneur, has made a significant impact in the digital world. Best known as the host of the podcast Dumb Blonde and as the wife of country rapper Jelly Roll, Bunnie has built a substantial following across various platforms. Her engaging personality and relatable storytelling have contributed to her success. As of 2025, Bunnie XO’s net worth is estimated to be between $2.5 million and $7 million. This article explores her financial journey, sources of income, and the factors that have led to her financial success.
Who is Bunnie XO?
Born Bunnie DeFord on January 22, 1980, in Houston, Texas, Bunnie grew up in Las Vegas. Her childhood was marked by challenges that shaped her resilience and determination. Despite facing difficulties, she transformed her experiences into opportunities for growth, ultimately building a loyal fanbase by sharing her life story openly.
Early Career
Bunnie gained initial recognition through her modeling career and social media presence. However, it was her podcast Dumb Blonde that propelled her career to new heights. The podcast covers various topics, including pop culture, relationships, and personal growth, often featuring candid conversations with celebrities and influencers. Her authenticity and humor resonate with listeners, making her one of the most relatable voices in the digital space.
Bunnie XO’s Net Worth
As of January 2025, estimates of Bunnie XO’s net worth vary widely between $2.5 million and $7 million. This range reflects her diverse income streams and the various ventures she has pursued throughout her career.
Primary Sources of Income
- Podcasting: The Dumb Blonde podcast is one of Bunnie’s primary sources of income. The show features candid discussions about life and has hosted numerous prominent guests from various fields. The podcast’s popularity has allowed Bunnie to monetize it through sponsorships and advertising revenue.
- Social Media Influence: Bunnie’s strong presence on platforms like Instagram and TikTok has garnered her a significant following. Brands often seek collaborations with influencers who have large audiences, allowing Bunnie to earn money through sponsored posts and partnerships.
- YouTube Channel: Bunnie operates a YouTube channel where she shares content related to her podcast as well as personal vlogs. With over 900,000 subscribers, her channel generates income through ad revenue and sponsorships.
- Merchandise Sales: As the founder of Dumb Blonde Productions, Bunnie oversees merchandise sales that include clothing items like hoodies, t-shirts, and accessories available on her official website. This venture adds another layer to her income.
- OnlyFans: Although she closed her OnlyFans account in March 2023, it previously served as a lucrative source of income for Bunnie during its operation.
Estimated Earnings Breakdown
While specific figures regarding each income source are not publicly disclosed, estimates suggest that Bunnie’s earnings from various channels could be substantial:
- Podcasting: Estimated earnings from sponsorships could range from $40,000 to $50,000 annually, depending on listener engagement.
- Social Media Partnerships: Collaborations with brands could yield an additional $100,000 or more per year, depending on the number of partnerships secured.
- YouTube Revenue: With an estimated annual income ranging from $30,000 to $100,000, depending on views and engagement rates.
- Merchandise Sales: Revenue from merchandise could contribute significantly to her overall net worth.
Personal Life
Bunnie XO is married to Jason DeFord, better known as Jelly Roll—a successful country rapper whose own net worth is estimated at around $12 million. The couple’s dynamic personal life has drawn public interest due to their shared ventures and supportive relationship.
Family Life
Bunnie and Jelly Roll have been open about their journey as partners in both life and business. They often share glimpses of their family life on social media platforms, connecting with fans through relatable content that highlights their experiences as entertainers and parents.
Philanthropy
While specific details about Bunnie’s charitable activities are not extensively documented, she has expressed support for various causes over the years. Her platform allows her to raise awareness about issues that matter to her audience.
Conclusion
Bunnie XO’s net worth is estimated between $2.5 million and $7 million, reflecting a successful career built on diverse income streams in podcasting, social media influence, merchandise sales, and more. Her journey from a challenging childhood in Las Vegas to becoming a celebrated podcaster and entrepreneur illustrates resilience and determination.
Through her engaging personality and authentic storytelling approach, Bunnie has carved out a unique niche in the digital landscape while maintaining a strong connection with her audience. As she continues to expand her brand and explore new ventures alongside Jelly Roll, Bunnie XO remains an influential figure whose financial success is a testament to hard work and creativity in the modern entertainment industry.
